INDEPENDENT PROJECT CONCEPTED BY MICHAEL FALLIGAN JR @MFJONE 

 

AHEAD OF JUNETEENTH, A CELEBRATION TO COMMEMORATE THE EMANCIPATION OF ENSLAVED PEOPLE IN THE U.S. FORMER  WARNER MUSIC GROUP EMPLOYEES MICHAEL F. FALLIGAN AND BRANDON - B, WANTED TO CREATE A INDEPENDENT BEHIND THE BOARD PLAYLIST UTILIZING CONTENT OPTIMIZATION AND SEARCH ENGINE OPTICS TO HIGHLIGHT THE MAGICIANS BEHIND OUR FAVORITE MOMENTS IN MUSIC. 

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UPON RELEASE SOCIAL ASSETS WERE IMMEDIATELY FLOODED WITH DELIBERATELY CURATED  WEEKLY SPOTLIGHT FEATURES ACROSS SOCIAL MEDIA CHANNELS TARGETING SOCIAL AUDIENCES AND ARTIST AUDIENCES TO INCREASE CONVERSATION. THE PLAYLIST CURATION ALLOWED US TO EXPLORE AND EXPAND OUT SEO AND DIGITAL CONTENT OPTIMIZATION WHILE CREATING A MEANINGFUL IMMERSIVE DIGITAL OPTIMIZATION CAMPAIGN RESULTING IN 15k ACROSS SEO. 

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RESPONSIBILITIES:

CONTENT MANAGEMENT 

SEO OPTIMIZATION 

DIGITAL CONTENT OPTIMIZATION 

MARKETING STRATEGY 

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CONTENT  EXAMPLES AVAILABLE ON @BEHIND.THEBOARD ON INSTAGRAM 

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