INDEPENDENT PROJECT CONCEPTED BY MICHAEL FALLIGAN JR @MFJONE
AHEAD OF JUNETEENTH, A CELEBRATION TO COMMEMORATE THE EMANCIPATION OF ENSLAVED PEOPLE IN THE U.S. FORMER WARNER MUSIC GROUP EMPLOYEES MICHAEL F. FALLIGAN AND BRANDON - B, WANTED TO CREATE A INDEPENDENT BEHIND THE BOARD PLAYLIST UTILIZING CONTENT OPTIMIZATION AND SEARCH ENGINE OPTICS TO HIGHLIGHT THE MAGICIANS BEHIND OUR FAVORITE MOMENTS IN MUSIC.
UPON RELEASE SOCIAL ASSETS WERE IMMEDIATELY FLOODED WITH DELIBERATELY CURATED WEEKLY SPOTLIGHT FEATURES ACROSS SOCIAL MEDIA CHANNELS TARGETING SOCIAL AUDIENCES AND ARTIST AUDIENCES TO INCREASE CONVERSATION. THE PLAYLIST CURATION ALLOWED US TO EXPLORE AND EXPAND OUT SEO AND DIGITAL CONTENT OPTIMIZATION WHILE CREATING A MEANINGFUL IMMERSIVE DIGITAL OPTIMIZATION CAMPAIGN RESULTING IN 15k ACROSS SEO.
RESPONSIBILITIES:
CONTENT MANAGEMENT
SEO OPTIMIZATION
DIGITAL CONTENT OPTIMIZATION
MARKETING STRATEGY
CONTENT EXAMPLES AVAILABLE ON @BEHIND.THEBOARD ON INSTAGRAM